What previously was a perfectly planned attempt at out competiting all other newspaper companies in Iceland through an extreme price war strategy exploded in the face. A black swan (unknown unknown) was not accounted for. Morten Lund was blinded sided. Who would have known that the economic recession would hit the world end of 2008, thus affecting advertising revenue of all newspaper companies and causing the Nyhedsavisen to scrap bottom in terms of its cash flow.

What followed thereafter was a whole series of attempts by Morten Lund to dissolve the company in exchange for enough funds to pay off his debtors and employees. He will be down for a while I think before he comes back up into the radar again.

This scenario does sound familiar. After having read the book that cousin Johson recommended me, I seem to see Black Swans everywhere and also the Grey Swans. More than that I have experienced first hand how a business model when not structured properly to mitigate the risk of potential negative black swans could blow up in your face in a very terrible way.

Lesson learned: Always be extremely pessimistic when trashing out a business model. Always think of the worst case scenario that could happen. Once done, with your very best effort mitigate your risk and expose yourself to as much positive Black Swans as possible. Thereafter go with faith and have God for guidance.

It was very enjoyable writing that game as half the routes one it were ones I ever took while travelling. The mode of transport was quite interesting too. You could go by foot, car, train, ships and airballons from one city to another. The first 4 I have ever tried, the last one not as yet. I am damned looking forward to trying that one out one of these days.

Just in case you might want to try it out you could go to where this game is currently resided. fortune.name1price.com. It takes a while to load as it is quite big and complex.